Become a Partner

Thank you for your interest in being a Market Match partner with Greaux the Good, Louisiana's new statewide nutrition incentive program, operated by Market Umbrella, a non-profit 501(c)3 organization based in New Orleans, Louisiana. Greaux the Good gives Louisiana direct-to-consumer food purveyors (such as farmers markets, farm stands, and agricultural cooperatives) the opportunity to create or expand a Supplemental Nutrition Assistance Program (SNAP) or Farmers Market Nutrition Program (FMNP) nutrition incentive program. Funding is available for direct incentives as well as administrative support.

Eligible Entities

The following entities are eligible to participate in this program:

A farmers market is defined as: A common area where several farmers gather on a recurring basis to sell a variety of fresh fruits, vegetables, and other farm products directly to consumers.

A mobile farmers market is defined as: Mobile produce markets, mobile farmers markets, or fresh food carts that travel to multiple neighborhoods to sell locally grown fresh fruits and vegetables, operating on a set schedule so residents know when they can shop. The operator must be either a bona fide farmer or a private nonprofit agency and must operate the market on a weekly recurring schedule.

A produce stand is defined as: A permanent food facility that sells, offers for sale, or gives away produce among other products.

A roadside stand is defined as: A seasonal, temporary or semi-temporary structure that may be located on or off the farm in which a farm producer sells directly to consumers produce among other products.

A farm stand is defined as: A field retail stand that is producer owned and operated, located at or near the point of production, that sells or offers for sale agricultural products grown or produced by the producer, and also sells or offers for sale non-potentially hazardous prepackaged food products from an approved source, bottled water or soft drinks. A farm stand must be a single operator entity selling produce at a fixed location each week.

An agricultural cooperative is defined as: An organization in which many farms work together as a business, especially to help each other produce and sell their crops/other products.