Market Umbrella Awarded USDA GusNIP Funding for Greaux the Good
Strengthening support for Louisiana farmers and access to fresh, local food for families through Statewide Nutrition Incentives
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Media Inquiries:
media@marketumbrella.org
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New Orleans, Louisiana - December 10, 2025
Market Umbrella is proud to announce that it has been awarded a 2025 Nutrition Incentive grant from the National Institute of Food and Agriculture (NIFA), an agency of the U.S. Department of Agriculture, to support the continued expansion of its statewide nutrition incentive program, Greaux the Good. Greaux the Good was launched in 2022 to expand SNAP Match programming across Louisiana.
While Market Umbrella has previously received Gus Schumacher Nutrition Incentive Program (GusNIP) funding to support local projects, this award marks the organization’s first large-scale investment to amplify its work statewide. This represents a significant milestone for Louisiana’s local food economy and families who rely on nutrition incentives to access fresh, healthy food.
This GusNIP award provides multi-year funding for Greaux the Good and fuels an important programmatic transition. To align with federal nutrition incentive standards, the program is shifting to a produce-only SNAP match in January 2026, increasing the access to and the consumption of Louisiana grown fruits and vegetables. Items eligible under the updated match program include fruits, vegetables, fresh herbs, food bearing plants, and seeds intended for home production.
With this award, Greaux the Good will strengthen partnerships across Louisiana’s farmers markets, producers, and community-based food retailers; increase access to fresh produce; and deliver measurable health, economic, and nutritional outcomes statewide. This investment marks the beginning of an exciting chapter for Greaux the Good to ensure sustainability and longevity while serving stakeholders, anchoring its mission to be Good for Farmers and Good for Families.
To find a partner location near you, visit www.greauxthegoodla.org/partners.
For more information about Greaux the Good, please visit www.greauxthegoodla.org. Stay connected with us on social media:
Facebook: Greaux the Good / Instagram: @greauxthegoodla
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About Market Umbrella
Market Umbrella (MU) is a 30 year old New Orleans-based nonprofit organization with a mission to cultivate the power of farmers markets to drive economic and community health in the region. To this end, we operate the Crescent City Farmers Markets, as well as a variety of nutrition education and access programs, both locally and statewide. Market Umbrella’s work supports Southeast Louisiana foodways and culture, serves as a small business incubator and supporter of the local economy, and provides food access programs to support food consumers and small scale food producers across Louisiana. Market Umbrella launched Greaux the Good in 2022 to support farmers and consumers across the state with nutrition incentive programming.
For more information about Market Umbrella, please visit www.marketumbrella.org! Stay connected with us on social media: Facebook: Crescent City Farmers Markets / Instagram: @crescentcityfarmersmkt
